With the success of Bing, Microsofts new entry into the search engine market place this has created several questions on how you analyze your results and how to maximize yours sites so that they are able to rank high in the rankings. Many search analytics companies like Omniture have in place tools and software to help businesses understand the new search engines and what exactly companies should be paying attention too. It is estimated that over 70% of internet purchases are driven through searches on the major search engines so understanding how and why certain keywords help in this cause can help businesses grow their revenue. There are multiple ways in which to improve your search engine rankings which we have listed below but understanding what keywords and channels are driving that traffic takes very special tools and planning.

To help in your search engine rankings here are some basic tips:

• Use terms that match the concept of your search

• Using a “description” meta-tag with accurate information can boost your SEO rankings. Besides the title of the article having a concise description will draw users in and make them more likely to read and click through your articles

• Use specific keywords that relates to your article and use “keyword” meta-tag to help build support around your content. Make sure that you are careful not to overload a page with your keywords as this can have the opposite effect of what you are trying to cause and is sometimes seen as keyword stuffing which can have a negative on your rankings.

• Keep relevant text and links in HTML. Use sitemaps to help the search engines find your content and other deep links within your site in order to provide additional traffic and search results.

Popularity: 1%