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With the success of Bing, Microsofts new entry into the search engine market place this has created several questions on how you analyze your results and how to maximize yours sites so that they are able to rank high in the rankings. Many search analytics companies like Omniture have in place tools and software to help businesses understand the new search engines and what exactly companies should be paying attention too. It is estimated that over 70% of internet purchases are driven through searches on the major search engines so understanding how and why certain keywords help in this cause can help businesses grow their revenue. There are multiple ways in which to improve your search engine rankings which we have listed below but understanding what keywords and channels are driving that traffic takes very special tools and planning.

To help in your search engine rankings here are some basic tips:

• Use terms that match the concept of your search

• Using a “description” meta-tag with accurate information can boost your SEO rankings. Besides the title of the article having a concise description will draw users in and make them more likely to read and click through your articles

• Use specific keywords that relates to your article and use “keyword” meta-tag to help build support around your content. Make sure that you are careful not to overload a page with your keywords as this can have the opposite effect of what you are trying to cause and is sometimes seen as keyword stuffing which can have a negative on your rankings.

• Keep relevant text and links in HTML. Use sitemaps to help the search engines find your content and other deep links within your site in order to provide additional traffic and search results.

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With the rise of the Social Network sites such as Twitter, FaceBook , and others searches now for more specific topics and people are beginning to grow on a minute by minute basis. While the traditional search engines are looking of ways to incorporate this new way of thinking many of the advertising professional sites and consultants are already helping their customers take advantage of this interactive medium. This has taken Web marketing to a whole new level as companies are trying to find ways to stay on top of the latest social hot spots and integrate their brand into the discussions.

There is a considerable amount of personal information that can be had from these sites in order to help marketers more specifically target the right customers. The concern is that how do you ultimately protect the consumer, while not giving out their personal info. The traditional online marketer will need to consider this when marketing their sites. While receiving 100K hits per day is good, if they are not converting to sales, it is money wasted.

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For many attorneys they and their firms are compensated by what they can produce. This can especially true for the specialized law firms that focus on collections and need to be able to get their payment without the added expense of multiple layers of collectors. One solution that we were reading about from IAT is called hosted predictive dialing. What this does is enable clients to pre-dial numbers while their employees are on the other line. This tool will enable a firm of company the ability increase their outbound calls by 2-3 times decreasing the number of additional resources needed to handle this labor intensive task.
With hosted predictive dialers you are in essence paying as you go with no hardware to buy and no minimum or maximum number of calls. This solution that can be found through experts like IAT you will be able to handle additional outbound calls without the need for a large capital outlay and can be customized for even small law firms or businesses.They offer consultants, webinars, and onsite training to help their customers understand the value and where this tool can help in their business.

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